Privacy Policy for MarketWise: Merchandiser
Effective Date: 26th March 2025
Thank you for using MarketWise: Merchandiser, a public Shopify app designed to help merchants optimise product merchandising internationally. We are committed to protecting your privacy and ensuring transparency in how we collect, use, and share your information.
This Privacy Policy outlines what information we collect through our Shopify app, how we use it, and the choices you have in relation to your data.
1. Information We Collect
When you install and use MarketWise: Merchandiser, we may collect the following types of information:
a. Information from Merchants
- Shop Information: Your store name, myshopify domain, store email, and country.
- Shopify Access Scopes: Information about the permissions granted to the app.
- Product Data: Titles, descriptions, tags, variants, inventory, sales and other product-related details.
- Store Preferences: Settings related to how you use the app (e.g., markets, sort rules, display preferences).
b. Automatically Collected Information
- Usage Data: Pages visited within the app, actions taken, error reports, and performance metrics.
- Device Information: Browser type, operating system, IP address, and device identifiers.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve the functionality of the app.
- To support merchandising workflows, product sorting, and reporting.
- To understand user behaviour and optimise the app experience.
- To communicate with you about support requests, updates, or changes to the app.
- To comply with legal obligations and enforce our Terms of Service.
3. Sharing of Information
We do not sell or rent your personal or store data to third parties.
We may share your information with:
- Service Providers: Third-party vendors that help us operate and maintain the app (e.g., hosting, analytics).
- Legal Authorities: If required by law or to protect our rights, users, or others.
4. Data Retention
We retain your store and product data only as long as necessary to provide the service or as required by law. If you uninstall the app, we delete your associated data from our systems within [30] days, unless required otherwise for legal or compliance purposes.
5. Security
We take appropriate technical and organisational measures to protect your data. This includes secure connections (HTTPS), access controls, and data encryption where applicable.
6. Your Rights and Choices
You have the right to:
- Access and view the data we store about your shop.
- Request deletion of your data by contacting us or uninstalling the app.
- Opt out of non-essential communications.
To exercise any of these rights, please contact us at support@cartmade.com
7. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective Date” at the top of the policy. Material changes will be communicated via email or app notifications.
8. Contact Us
If you have any questions or concerns about this Privacy Policy or your data, you can contact us at:
Cartmade Ltd
Email: support@cartmade.com